Premium SaaS UI/UX design for B2B and B2C subscription products. Product-led design that increases activation, retention, and revenue. 15+ years experience • 100+ SaaS products shipped • Free audit included.
✓ Used by 50+ SaaS companies ✓ Only 3 projects per month ✓ PLG-focused
Proven Results • Real SaaS Growth Metrics
Verifiable outcomes from real SaaS UI/UX design projects. Every number comes from live subscription products — focused on trial activation, retention, and MRR growth.
Want these SaaS growth metrics for your product? Let's talk.
Get Free SaaS UX Audit + PLG Analysis →
I build product-led SaaS UI/UX with frictionless onboarding, intuitive dashboards, and retention-driving features. Every SaaS project includes user journey mapping, PLG strategy, and analytics setup — all included at no extra cost. That's why my clients rank for "SaaS UI/UX design," "B2B SaaS design," "subscription UX," and "product-led design" while increasing trial-to-paid conversions by 180%.
SaaS products I design: B2B SaaS • B2C SaaS • Analytics Platforms • CRM & Sales Tools • Project Management Software • Fintech SaaS • Healthtech SaaS • Edtech Platforms • AI/ML Products • MarTech Tools • HRTech Platforms • Enterprise SaaS.
Every SaaS UI/UX project includes: Onboarding flow design • Dashboard UI design • Subscription management UX • User role/permissions • Analytics integration • Design system • Developer handoff (Figma).
End-to-end SaaS UI/UX design for B2B and B2C products. Onboarding, dashboards, subscription flows, and retention features that drive growth.
Want the same for your SaaS? →Frictionless onboarding flows that activate users faster. Reduce time-to-value and increase trial-to-paid conversion rates.
See an onboarding redesign case study →Intuitive dashboards that help users understand their metrics, take action, and find value in your product. Customizable widgets and clear data viz.
Enterprise-grade B2B SaaS design with role-based access, team management, approval workflows, and complex data visualization.
Design that lets your product sell itself. Virality loops, in-app upgrades, user-generated value, and self-serve conversion paths.
Scalable design systems for SaaS products. Component libraries, UI patterns, and documentation that accelerate development and ensure consistency.
Clear, trust-building subscription and billing experiences. Pricing pages, plan comparison, upgrade/downgrade flows, and payment UI.
I combine user research, PLG strategy, and conversion data to create SaaS products that users love. Below is a real client example with verifiable metrics.
78% drop-off during onboarding. Complex 7-step setup process, confusing CTAs, no progress indicators, and unclear value proposition.
SolutionRedesigned onboarding (7 steps → 2), added progress bar, improved CTA visibility, implemented in-app guidance and tooltips.
100% Transparent Process — Product-Led SaaS Design. 4-8 Week Timeline.
A structured, product-led approach designed to increase trial activation, improve retention, and grow MRR. Average SaaS project: 4-8 weeks.
Free 45-min consultation to understand your business model, user personas, and growth metrics. I audit your current UX and identify PLG opportunities.
I analyze user behavior, map customer journeys, and define activation milestones. Includes competitor analysis and PLG opportunity mapping.
I craft high-fidelity SaaS designs with interactive prototypes. Includes onboarding, dashboard, and all key user flows. 2-3 rounds of revisions.
I test your SaaS product with real users (8-12 participants) to validate onboarding, feature discovery, and task completion before launch.
Post-launch, I track activation rates, retention, and feature adoption. Ongoing optimization based on real usage data and cohort analysis.
No generic design. Just product-led SaaS experiences that drive subscription revenue. Here's what makes my SaaS design approach different.
15+ years designing B2B and B2C SaaS products. I understand subscription metrics, PLG loops, and what drives retention.
I design for product-led growth: self-serve onboarding, in-app upgrades, virality loops, and features that drive expansion revenue.
Every design choice is backed by data. I track activation, retention, and feature adoption to continuously improve your SaaS product.
Everything you need to know before starting your SaaS UI/UX design project.
SaaS UI/UX design projects typically range from $8,000 to $25,000 depending on complexity, number of user roles, and feature scope. A standard B2B SaaS with dashboard, onboarding, and 5-8 core screens starts at $12,000. Enterprise SaaS with multiple user types and complex workflows starts at $20,000. Contact me for a custom quote.
Your SaaS design package includes: User research & PLG strategy • Information architecture • User flow mapping • High-fidelity UI design • Interactive prototype • Design system/component library • Mobile-responsive design • Developer handoff (Figma) • Analytics setup guidance • 30-day post-launch support.
Most SaaS projects take 4 to 8 weeks. Timeline: Discovery & Research (1 week), PLG Strategy (3-5 days), Design & Prototyping (2-4 weeks), Usability Testing (1 week), Launch (1 week). Complex enterprise SaaS may take 8-12 weeks. I work in 2-week sprints with regular demos.
Yes — I offer a free 45-minute SaaS UX consultation where I review your product, identify activation bottlenecks, and suggest PLG improvements. The audit includes: onboarding flow analysis, conversion funnel review, usability assessment, and prioritized recommendations. No obligation. Book yours here →
Four key differences: (1) Deep SaaS domain expertise — I understand subscription metrics, PLG loops, and B2B vs B2C differences, (2) Data-driven design with analytics integration, (3) Focus on activation and retention, not just aesthetics, (4) Only 3 active SaaS clients per month. I don't just design screens — I design for subscription growth.
Both. I design for B2B SaaS (team collaboration, enterprise tools, CRM, analytics) and B2C SaaS (consumer apps, fitness, education, personal finance). Each has different UX patterns: B2B requires role-based access, approval workflows, and complex data; B2C focuses on engagement, retention, and virality.
Yes. Every SaaS project includes a complete Figma file with organized components, auto-layout, design tokens, and developer handoff specs. I also provide a Storybook-ready design system with variants, states, and usage guidelines for seamless implementation.
Yes. I offer ongoing product design retainers for SaaS companies. This includes feature design, continuous optimization, user testing, and design system evolution. Most clients start with a 3-month post-launch retainer to maximize growth.
✓ 100+ SaaS products shipped ✓ 180% avg trial lift ✓ Only 3 projects per month
✓ Guaranteed response within 24 hours ✓ Free audit includes PLG strategy review
