Direct impact product design, and UX research in particular, makes on organizational culture. Ideally, research should be baked into the heart of org culture, driving innovation and constant improvement.
organizational learning
Evaluate how UX research is influencing strategy and product decisions.
Metrics:
- Number of product changes based on research insights. How many updates, features, or modifications were implemented in a product based on data-driven research or user feedback. This metric is critical for evaluating how effectively a company integrates research insights into its development processes.
- Frequency of referencing research dataHow often research insights are used during decision-making processes in product development, marketing, customer support, or other business areas. This metric reflects how integrated data-driven decision-making is within an organization.
Engagement
Measure the involvement of different roles within the organization in the research process.
Metrics:
- Number of research requests. Measures how frequently teams, departments, or stakeholders request research to support their decision-making or project development. This metric reflects the organization’s reliance on research and its integration into workflows.
- Stakeholder satisfaction rate. Stakeholder Satisfaction Rate is a metric that measures how satisfied stakeholders (eg, customers, employees, investors, or other key parties) are with a project, product, or organization.
