How to turn “UX storytelling” from buzzword to powerful tool | by Kai Wong | December, 2024

How to turn “UX storytelling” from buzzword to powerful tool | by Kai Wong | December, 2024

Practical advice, not vague analogies, on how to use UX Storytelling

Kai Wong

UX Collective
A group of people gathered around a woman at a laptop, who is showing them all something
Photo by Fox: https://www.pexels.com/photo/group-of-people-watching-on-laptop-1595385/

UX storytelling is a powerful tool for communication, yet most of the time, it is a buzzword on a resume.

Jeff White, a leading expert on UX Storytelling, has complained about how most ‘How-tos’ around UX Storytelling tend to be vague and fluffy advice.

As a result, most people don’t know how to do it or think you can’t apply it to your weekly design process. You do it when you’re finally done with a project and have some spare time 3 months later.

Except that’s not the case. UX Storytelling is often most helpful while working on a project, in research presentations, talking with stakeholders, or in design meetings.

It’s much simpler than you realize to tell a UX story because UX only ever tells a single story.

UX Stories are only ever about one thing: change

Despite popular belief, you do not need any storytelling (or creative writing) experience to tell a good UX storyThat’s because, in many ways, UX stories are more like copywriting than fiction writing.

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